
http://www.nytimes.com/2008/12/24/us/24jews.html?em

Long time no see.
WASHINGTON (CNN) -- Sen. Barack Obama's 30-minute TV ad, which ran simultaneously on broadcast and cable networks at 8 p.m. ET Wednesday, is muscle-flexing that has little precedent, a campaign advertising expert said."It's evidence, if you needed any, that the Obama campaign has more money than there is ad time left to buy," said Evan Tracey, director of the Campaign Media Analysis Group. "This is flexing the muscles."
Tracey estimates that it will cost the campaign "in the $4 to 5 million range -- at a minimum, $3.5 million."
But, he said, spending the money is a "no-brainer" for the Democratic presidential hopeful.
"The strategic brilliance of this for Obama is that he is going to consume about 24 hours of the news cycle," Tracey said. "It boxes [John] McCain in, takes the oxygen out of the room."
In the carefully produced infomercial, Obama laid out his plans for the economy and for bringing an end to the war in Iraq.
It also featured stories of struggling families in swing states such as Ohio and Missouri and included testimonials from high-profile supporters, including Kansas Gov. Kathleen Sebelius and New Mexico Gov. Bill Richardson.
Obama's Republican opponent, Arizona Sen. John McCain, was not mentioned, nor was the GOP. The spot ended with a brief, live Obama address to a rally in Florida, another hotly contested state in this year's campaign.
"I'm reminded every single day that I am not a perfect man," he said. "I will not be a perfect president.
"But I can promise you this: I will always tell you what I think and where I stand. I will always be honest with you about the challenges we face. I will listen to you when we disagree. And, most importantly, I will open the doors of government and ask you to be involved in your own democracy again."
There was so much buzz surrounding the infomercial -- which was announced about two weeks ago -- that on Tuesday, Time magazine's Mark Halperin put the ad's two editors on his daily list of the "five most important people in American politics not running for president."
Watch more on the Obama campaign ad buy »
Those editors, Erik Smith and Mark Putnam, were "still in an edit room" cutting the 30-minute piece Tuesday when he published the list, according to Halperin, Time's editor-at-large and senior political analyst.
The ad ran at 8 p.m. ET on CBS, NBC, MSNBC, Fox, BET, TV One and Univision, the Spanish-language network, six days before Election Day.
CNN declined to run the spot, and talks between ABC and the Obamacampaign fell apart.
"We were approached by the Obama campaign and declined their request," said Sal Petruzzi, senior vice president for public relations of Turner Broadcasting, CNN's parent company.
"We did not want to pre-empt our programming lineup with a 30-minute spot. We would rather use our air to continue to cover the campaign, candidates and issues like we always do, from all points of view with the best political team on television."
An ABC spokeswoman declined to comment about the network's talks with the Obama campaign.
"As a matter of policy we don't comment about clients with whom we are doing business," said Julie Hoover of ABC. The Obama campaign has bought advertising on ABC in the past, she said, "but they did not buy the half-hour."
Obama taped an interview Wednesday with ABC's Charles Gibson, which is to run Thursday, his campaign said.
A source familiar with ABC policy suggested the network had offered the Obama campaign a different time slot.
"Hypothetically, we would have offered them equivalent time," the source said. "We don't have to give them the exact slot they are asking for."
Obama campaign spokesman Bill Burton said ABC had ultimately offered Obama the slot he wanted, but the campaign turned it down.
"By the time they agreed, we had already committed our resources," Burton said.
The Obama campaign reported last week that it had raised a record-shattering $150 million in September.
Obama has outspent McCain by a huge margin, according to CNN's consultant on ad spending.
Between the time the two candidates clinched their party's nominations in the spring and October 25, Obama spent more than $205 million on TV ads. McCain spent more than $119 million, according to TNS Media Intelligence/Campaign Media Analysis Group.
The McCain campaign launched an ad Wednesday attacking Obama for his 30-minute special.
"Behind the fancy speeches, grand promises and TV special lies the truth: With crises at home and abroad, Barack Obama lacks the experience America needs," the ad said.
The timing of Obama's informercial pushed back the start of a World Series game, provoking a jab from McCain during a Wednesday afternoon appearance in Florida.
"It used to be that only rain or some other act of God could delay the World Series," he said. "But I guess network executives figured an Obama infomercial was close enough."
The Obama campaign did not ask that the game be delayed, said a spokesman for Fox, which broadcasts the World Series.
"They asked Fox to buy the air time," the spokesman said. "Fox went to our partner, Major League Baseball, and asked if it would be OK to delay the game to take this important political advertisement. They agreed."

MLB's willingness to delay the fall classic for a political ad shows how very unusual the Obama TV spot is.
"Ross Perot did it in 1992, but it wasn't this close to Election Day, and now you have a very different media consumption environment. You didn't have the cable then," Tracey said. "There is no precedent for this sort of an ad this late in the race."
CNN Associate Political Editor Rebecca Sinderbrand and CNN Entertainment's Rachel Wells contributed to this report.


Os americanos não pedalam mais.
Na farra de crédito que viveu os EUA nos últimos anos o Merrill estava na ponta especuladora. A ex-maior corretora do mundo negociava derivativos de títulos hipotecários americanos.



BEIJING—In an 11th-hour move that shocked the international athletic and political communities alike, the Chinese Olympic Team announced Wednesday that it will not be attending the XXIX Olympiad in Beijing due to "shocking, shameful, and ultimately dangerous environmental conditions" in the host city.
Socialite Paris Hilton is getting even with John McCain, after he used her image last week in an ad mocking Barack Obama as an international celebrity.
Hilton released a Web video of her own Tuesday saying her inclusion in McCain’s ad must mean she’s running for president.
"So thanks for the endorsement, white-haired dude," Hilton says in the ad, while sitting outside in a skimpy, leopard-print bikini. "And I want America to know that I’m, like, totally ready to lead."
The tongue-in-cheek video is laced with age-based insults. Hilton may not be known for her trenchant wit, but the two-minute spot is a satirical blend — part "Daily Show," part "Legally Blonde."
In it, Hilton lays out her point-by-point energy proposal, after reading an article on where to get the best tan. She muses about painting the White House pink, and then signs out with a semi-traditional campaign disclaimer.
"I’m Paris Hilton, and I approve this message — because I think it’s totally hot."
The Web video was posted on the site Funny or Die, after Hilton’s representative and her mother both criticized McCain’s campaign for using her image in his ad.
After getting a chuckle from the video, McCain’s campaign released a statement.
"It sounds like Paris Hilton supports John McCain’s ‘all of the above’ approach to America’s energy crisis - -including both alternatives and drilling. In reality, Paris Hilton may have a more substantive energy policy than Barack Obama," spokesman Tucker Bounds said.
Vai ficando complicado.
Eu falei primeiro. Mas, a Veja agora me acompanha.
Está lá o mesmo título em Economia, página 134.
O sócio da FARC ainda falou outra grande asneira:
"Deus queira que não seja preciso outro 11 de setembro."
O Brasil perdeu uma grande chance de negociação, confundiu os portenhos e ainda não fechou com a India.
Lembro que o nome da representante americana é Susan Schwab, obviamnete filha de judeus.
Amorim, saiu derrotado e humilhado.

Abacateiro acataremos teu ato
1. Prepare um Fusilli da De Cecco, por 14 minutos em fogo médio com água mineral e um filete de azeite.
2. O atum vai em uma figideira com azeite, cebola picada e um dente inteiro de alho, que será retirado quando a cebolinha estiver refogada.
3. O atum você poderá flambar com conhaque.
TRUQUE - Molho de tomate napolitano também da De Cecco para apagar o conhaque e pimenta tabasco da mais forte.
4. Quando o fusilli estiver "al dente", retire a água quente e jogue água bem gelada na massa.
5. Retire a água gelada e coloque o atum na mesma panela.
NÃO VAI PARMESÃO - SPICY!
http://www.cuil.com/info/
Todos achavam que a briga era do Google contra a rapa. No caso, Yahoo e MSN.Mas, hoje uma ex-funcionária do Google lançou um novo mecanismo de busca.
Cuil é gaélico para conhecimento e "hazel", sabe a hazelnut?
Eles já pedem para que você fale (COOL) e não KUIU.
O cuil de cara já ataca dois dos principais problemas dos mecanismos de busca:
1. Index de toda a internet e não de parte dela.
2. Resultados relevantes!!!!!!
Faça um teste pois a organização é muito diferente. Colunas e não linhas como o Google. Ah! Minimalista é claro.
A turma aprendeu durante a sua temporada trabalhando para os russos e estão com 3 tradicionais investidores do mundo web e de alta tecnologia.
Ou seja, dinheiro e infra.
Eles prometem que procuram em 3X mais páginas que o Google e 10X mais do que a MSN.
Mentira. Faça um teste e você verá.
O legal dessa história toda é ver como o mundo de TI vai aos poucos tornando os fofinhos do Google em Darth Vader.


E agora Celso Amorim?
Como o ovo é um mundo, agradeço aos amigos turistas que visitam o blog.Para aqueles que tem um pouco de dificuldade com a nossa língua, contamos agora com o tradutor do Google.

"Campeonatinho mixuruco, nem tem segundo turno!"
A antropóloga Ruth Cardoso tinha luz própria. Ela foi um dos primeiros acadêmicos brasileiros a perceber a emergência dos movimentos sociais que abrigavam diversidades - como os feministas, étnico-raciais e de orientação sexual. Até a década de 70, a academia considerava que esses movimentos não tinham status para merecer a atenção da universidade, mas Ruth já os chamava de "novos movimentos sociais", conta a antropóloga Jacira Melo, aluna dela na USP nos anos 70.





Bear Stearns investors: Who lost bigOu seja, os executivos da MSN comemoram dizendo que estão pagando 11% menos do que o maior valor da ação nas últimas 52 semanas.
O problema é que essa queda mostra uma grande crítica ao modelo de negócios do Yahoo e a sua ferramenta de busca.
A parte intrigante está no medo dos executivos do Google. Eles oferecem qualquer tipo de ajuda ao Yahoo, em troca de sua existência como empresa independente.
Outro detalhe importante, a proposta fora feita apenas algumas semanas depois da saída do "glorioso" Bill.
Será o fim da MSN? O Bill Gates voltará?
No mundo de OZ.
O Google até devolve o seu dinheiro caso você prove a fraude. A grande dificuldade é justamente na prova. A sua taxa de conversão pode ser péssima porque o site é ruim ou o seu produto estranho.
Com o aumento da abrangência da web e assim do mercado de pesquisa, o controle será quase impossível. Hoje já existem até clicadores automáticos ou robos. O lado negro da força também pesquisa.
Não se pode descartar o adwords. Empresas pequenas podem se beneficiar muito com esse tipo de campanha barata, mas a atenção deve ser muito grande.